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How crucial can an top domain name be?

One of the most crucial preconditions for having a successful online presence is the domain. It is what people will notice first when they discover your web page and what they will link you with. The domain name should be easy to remember, but should also be something that tells your visitors what the site is about.

Generic Top-Level Domain Names (gTLDs)

A domain name traditionally has 2 fragments - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain. There are several groups of Top-Level Domain Names that you should consider before you select the domain name you wish. Your selection should be based on the intention of your web page and on its target visitors. Let's have a look at the gTLDs, or generic Top-Level Domain Names - these are the most widespread Top-Level Domains intended to signify a given intention - .com (business enterprises), .net (networks), .biz (companies), .info (informative sites), .org (not-for-profit organizations), .mobi (mobile devices), .asia (the Asia-Pacific), .name (individuals or families), .pro (specific walks of life), and so on. As you can see, these Top-Level Domains cover most spheres of life, so you should pick the one that would signify the intention of your web site best. There is no limitation as to who can register such Top-Level Domain Names, but some of them include additional requirements to ascertain that you qualify to register such a Top-Level Domain (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Choosing such a Top-Level Domain is good if your target group of site visitors is from a given country. Many people would prefer to buy goods or services from a local web site, and if your aim is Canada, for example, selecting a .ca Top-Level Domain Name could boost the visits to your site.

URL Redirection

You can register several TLDs, which can forward your visitors to a certain web page like domain.com, for instance. This would boost the traffic and decrease the chance of somebody stealing your web page visitors by registering the same Second-Level Domain with a different Top-Level Domain Name - if you are not availing of a trademark.

Name Servers (NSs)

Every TLD has domain records. The name server records (NS records, aka DNS records) reveal where the domain name is hosted, i.e. they point to the web hosting vendor whose name servers (NSs, also known as DNSs) it is using at the moment. You can modify the NSs of your domain name at any moment. You can have your domain name registered with one firm and get the hosting service itself from another. Hence, if you register your domain name and stumble upon good website hosting services someplace else at a later time, you can point your domain name to the new provider's DNSs instantaneously.

Domain Name Server Records (NS Records)

In general, as long as your domain name uses a specific pair of name servers, all its domain records will direct to the same web page hosting vendor. Some web hosting companies, though, enable you to modify certain domain name server records, like the A records and the MX records of your domain name. The A record is an Internet Protocol address, which shows on which server your web page is hosted, while the MX records disclose which web server handles the electronic mail accounts related to your domain name. For example, if you appoint a new web designer and he constructs an .ASP website that will be located on his own Windows web server, you may desire to modify solely the IP address (the A record) but not the MX records of your domain. In this way, www.domain.com will point to the Windows web server, but your e-mail boxes or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux site hosting account. The .ASP environment is created by Microsoft and calls for a Windows web hosting server, even though a Linux web hosting server would be far more stable.

Moderately Priced Domains Distributed by 'Exclusive Hosting'

Only a small number of web hosting distributors allow you to modify particular NS records and quite frequently this an additional paid service. With Exclusive Hosting , you get a huge collection of Top-Level Domain Names to choose from and you can edit all NS records or redirect the domains through a forwarding tool at no additional cost. That is why, 'Exclusive Hosting' would be your finest choice when it comes to administering your domain and to establishing a successful presence on the Internet.